How to Build a Prompt Set That Actually Measures AI Visibility
Teams beginning AI visibility work usually start the same way: they open ChatGPT, type their own brand name, see a reasonable answer, and conclude things are fine. That test tells you almost nothing. Nobody discovers a new vendor by typing a brand they already know. Measure Discovery, Not Recognition The queries that matter are the ones a prospect types before they have heard of you. "Best analytics tool for small ecommerce teams" is a discovery query. "What is [YourBrand]" is a recognition query. Only the first reveals whether you are winning new consideration. A serious measurement programme is built almost...
